Sharpening Leaders

Resources to Lead Different

4 Strategies to Overcome Discouragement

Relentlessly pounding the pavement, responding to customer demands and trying to stay ahead of the competition can be daunting. Feeling like the only one who really sees the potential of your business is lonely, and shouldering the full weight of … Continued

Conquering your fears in business

Tackling Your Fears

People can smell fear. Whether you’re at a business meeting, pitching to a prospective customer or talking to the bank, fear can be your worst enemy. People love genuinely confident people; they trust them, appreciate and want to be around … Continued

Keeping your business on target

Are You On Target?

Imagine you’re on an airplane and the pilot announces, ‘Ladies and gentlemen, pardon the interruption, but I need to let you know our flight pattern is one degree off today, and we’ll be landing in Chicago instead of New York. … Continued

Sharpening Your Marketing Message

Who’s the hero in your business? Hopefully you said, ‘the customer, of course!’ Now, take a look at your website and your promotional materials. Is the customer the hero there? Most marketing materials shout about all the amazing things the … Continued

The 19 Marketing Traction Channels

All Marketing Channels Are Not Created Equal!

Do you know where to find your potential customers? Where they hang out physically, what groups do belong to, what restaurants they frequent? And where are they digitally? What online groups, news channels or websites do they frequent? These are … Continued

The light of your life

Finding the WHY in your marketing message

Why does your company exist? In his now-famous TEDTalk, Simon Sinek says, “People don’t buy what you do (make or build), they buy why you do it.” Do you know why you do what you do? Why are you running … Continued

Six Steps to Stay Back From the Edge

Have you ever been hiking and come across a sign that read “Stay Back From The Edge”? At first glance, these kinds of signs seem ridiculous. After all, who would get so close to the edge that they’d go over? … Continued

targeted marketing can help tend your flock

Finding the Right Target for Your Marketing

Much has been written and spoken of Jesus’ finely-tuned storytelling and teaching skills, but one of the most overlooked parts of his ministry was how much he embodied the most potent, powerful parts of targeted marketing. It may seem strange … Continued

Jesus Christ, Master Storyteller

The Storytelling Mastery of Jesus

Have you ever experienced bad customer service? Sure, you have. Now, how many times have you told that story? I bet when you share that story, the emotion of the experience comes flooding back. Stories are compelling; people relate to … Continued

Woman with an electronic orchestra

Your Work Matters

As a business leader, you have a key role to play in God’s work. You also have an identity that’s more significant than the title on your business card or the size of your business. This short excerpt from Who … Continued