Resources to Lead Different
Imagine you’re on an airplane and the pilot announces, ‘Ladies and gentlemen, pardon the interruption, but I need to let you know our flight pattern is one degree off today, and we’ll be landing in Chicago instead of New York. … Continued
Who’s the hero in your business? Hopefully you said, ‘the customer, of course!’ Now, take a look at your website and your promotional materials. Is the customer the hero there? Most marketing materials shout about all the amazing things the … Continued
Do you know where to find your potential customers? Where they hang out physically, what groups do belong to, what restaurants they frequent? And where are they digitally? What online groups, news channels or websites do they frequent? These are … Continued
Why does your company exist? In his now-famous TEDTalk, Simon Sinek says, “People don’t buy what you do (make or build), they buy why you do it.” Do you know why you do what you do? Why are you running … Continued
Have you ever been hiking and come across a sign that read “Stay Back From The Edge”? At first glance, these kinds of signs seem ridiculous. After all, who would get so close to the edge that they’d go over? … Continued
Much has been written and spoken of Jesus’ finely-tuned storytelling and teaching skills, but one of the most overlooked parts of his ministry was how much he embodied the most potent, powerful parts of targeted marketing. It may seem strange … Continued
Have you ever experienced bad customer service? Sure, you have. Now, how many times have you told that story? I bet when you share that story, the emotion of the experience comes flooding back. Stories are compelling; people relate to … Continued
As a business leader, you have a key role to play in God’s work. You also have an identity that’s more significant than the title on your business card or the size of your business. This short excerpt from Who … Continued
How often have you heard yourself saying, ‘If I only had more (fill in the blank), then I could (fill in the blank)?’ If I had more funds, then I could do more marketing. If I had more staff, then we could scale faster. If I had more … Continued
Who’s Asking You Great Questions? Jesus was masterful at asking questions. His questions enlightened, challenged and drilled into people’s deepest places. His subject matter was often surprising and sometimes perplexing, but for those willing to engage, his questions were … Continued