Commerce as calling
I was new in my faith and new to university. I began attending a great church, and after a Sunday service, one of the leaders asked me to coffee. I wasn’t sure what I was getting myself into, but he … Continued
4 Strategies to Overcome Discouragement
Relentlessly pounding the pavement, responding to customer demands and trying to stay ahead of the competition can be daunting. Feeling like the only one who really sees the potential of your business is lonely, and shouldering the full weight of … Continued
Tackling Your Fears
People can smell fear. Whether you’re at a business meeting, pitching to a prospective customer or talking to the bank, fear can be your worst enemy. People love genuinely confident people; they trust them, appreciate and want to be around … Continued
Are You On Target?
Imagine you’re on an airplane and the pilot announces, ‘Ladies and gentlemen, pardon the interruption, but I need to let you know our flight pattern is one degree off today, and we’ll be landing in Chicago instead of New York. … Continued
Sharpening Your Marketing Message
Who’s the hero in your business? Hopefully you said, ‘the customer, of course!’ Now, take a look at your website and your promotional materials. Is the customer the hero there? Most marketing materials shout about all the amazing things the … Continued
All Marketing Channels Are Not Created Equal!
Do you know where to find your potential customers? Where they hang out physically, what groups do belong to, what restaurants they frequent? And where are they digitally? What online groups, news channels or websites do they frequent? These are … Continued
Finding the WHY in your marketing message
Why does your company exist? In his now-famous TEDTalk, Simon Sinek says, “People don’t buy what you do (make or build), they buy why you do it.” Do you know why you do what you do? Why are you running … Continued
Six Steps to Stay Back From the Edge
Have you ever been hiking and come across a sign that read “Stay Back From The Edge”? At first glance, these kinds of signs seem ridiculous. After all, who would get so close to the edge that they’d go over? … Continued
Finding the Right Target for Your Marketing
Much has been written and spoken of Jesus’ finely-tuned storytelling and teaching skills, but one of the most overlooked parts of his ministry was how much he embodied the most potent, powerful parts of targeted marketing. It may seem strange … Continued
The Storytelling Mastery of Jesus
Have you ever experienced bad customer service? Sure, you have. Now, how many times have you told that story? I bet when you share that story, the emotion of the experience comes flooding back. Stories are compelling; people relate to … Continued