Sharpening Leaders

Resources to Lead Different

The 19 Marketing Traction Channels

All Marketing Channels Are Not Created Equal!

Do you know where to find your potential customers? Where they hang out physically, what groups do belong to, what restaurants they frequent? And where are they digitally? What online groups, news channels or websites do they frequent? These are … Continued

The light of your life

Finding the WHY in your marketing message

Why does your company exist? In his now-famous TEDTalk, Simon Sinek says, “People don’t buy what you do (make or build), they buy why you do it.” Do you know why you do what you do? Why are you running … Continued

Six Steps to Stay Back From the Edge

Have you ever been hiking and come across a sign that read “Stay Back From The Edge”? At first glance, these kinds of signs seem ridiculous. After all, who would get so close to the edge that they’d go over? … Continued

targeted marketing can help tend your flock

Finding the Right Target for Your Marketing

Much has been written and spoken of Jesus’ finely-tuned storytelling and teaching skills, but one of the most overlooked parts of his ministry was how much he embodied the most potent, powerful parts of targeted marketing. It may seem strange … Continued

Jesus Christ, Master Storyteller

The Storytelling Mastery of Jesus

Have you ever experienced bad customer service? Sure, you have. Now, how many times have you told that story? I bet when you share that story, the emotion of the experience comes flooding back. Stories are compelling; people relate to … Continued

Woman with an electronic orchestra

Your Work Matters

As a business leader, you have a key role to play in God’s work. You also have an identity that’s more significant than the title on your business card or the size of your business. This short excerpt from Who … Continued

crushing your constraints

Crushing Your Constraints

  How often have you heard yourself saying, ‘If I only had more (fill in the blank), then I could (fill in the blank)?’ If I had more funds, then I could do more marketing. If I had more staff, then we could scale faster. If I had more … Continued

The Power of Asking Big Questions

  Who’s Asking You Great Questions? Jesus was masterful at asking questions. His questions enlightened, challenged and drilled into people’s deepest places. His subject matter was often surprising and sometimes perplexing, but for those willing to engage, his questions were … Continued

How To Multiply Your Impact

If you knew you had three years left in your role, what would be your top priorities? I love this question. It requires careful reflection, and it forces you to identify big-picture long-term priorities. It gets to the question, “When … Continued

Powerful Questions for Great Mentoring

I’m really excited! Arrow is launching Great Mentoring for Real Life Change. This new book leverages Arrow Leadership’s nearly thirty years of mentoring as well as Doug Ward and Sharon Simmonds’ frontline experience to guide you through a Jesus-centered and practical approach … Continued